Internet Marketing Explained In 5 Minutes Or Less

Internet marketing is still a complete mystery to a large
majority of Internet users. For many net users, online
marketing is seen as some foreign area of the web, populated
with silly get-rich-quick schemes and unsavory characters
ready to rip off the innocent and uninformed consumer at
the click of a mouse.

In fact, Internet marketing could not be further removed
from this unfaltering picture. In reality, Internet marketing
is populated mainly with hard working professionals promoting
and selling high quality brand products by many of the world’s
Top 500 companies.

Worldwide there are now over a billion Internet users,
representing one large global consumer base or marketplace.
The total amount of goods sold online has been steadily
increasing each year as the Internet gains in both popularity and
familiarity. Studies have shown people shop online because of
lower prices, a wider selection of products, easier comparison
shopping, and many just prefer not having to travel to stores
to make a purchase.

Handling all this online e-commerce is a whole sector of
companies, hosting providers, web designers, advertising
agencies… and so on. All this online commerce has also
given rise to a relatively new creature — the professional
Internet marketer. Someone who makes a lucrative living
helping facilitate, in one form or another, all this online

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you’re
an Internet Marketer and that you work full time on the Internet;
you will receive some very skeptical looks and more than one
arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing
has become a viable alternative for many disgruntled professionals
dissatisfied with their working hours or conditions. It has become
a viable alternative for many people from all walks of life, from
the college student to the bored housewife to the retired doctor…
all are enjoying a part time or full time income from the comfort
of their homes.

And since the Internet is now practically available to everyone,
anywhere in the world — Internet marketing is a level playing field.
Anyone can make a full time or part time income from the web if
they truly desire it.

There are many forms of Internet marketing. There are many online
business models you can follow. There are countless ways to earn
a good honest income from the Internet. Which path you take
will be largely determined by your own work habits, your background
and what marketing style you’re most comfortable with.

Here’s a quick rundown of the most popular forms of Internet

1. The Brick and Mortar Store Online

Most major companies and retail stores have created online
versions of their brick and mortar businesses. Even if
consumers don’t buy online, many use these sites for
gathering product information before buying in the
real world. A factor many savvy businesses are exploiting
in their overall marketing strategies.

2. Online Services

Many service industries have moved online, everything
from travel to banking to dating! Again, the Internet
can be a profitable extension for any service company.

3. Internet Products/Internet Gurus

Internet marketing has a whole history of pioneers who
have forged the methods and techniques of marketing online –
opt-in lists, mini-sites, article marketing, pay-per-click
advertising, joint ventures… a brief history populated with
such names as John Reese, Marlon Sanders, Ralph Wilson,
Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around ‘How-to’ market online,
info products, workshops and web seminars — teaching
people how to market on the Internet. A marketer creating
his own product can prove very productive; as seen
by John Reese’s 2004 launch of Traffic Secrets, which earned
over a million dollars in one day. (Without a penny of paid

4. Online Advertising and Promotion

Pay-Per-Click advertising such as those offered by Google
AdWords and other companies presents another viable marketing
route. Keywords (the exact words typed into a search engine)
fuel a large portion of the web’s activity, keyword marketing
has become a major driving force behind most of the economic
transactions on the web. This is a very lucrative sector for
those Internet marketers who know exactly what they’re doing.

Then there is the whole section of SEO experts and consultants
who command high prices for positioning companies or products
in the top positions on the major search engines. Acquiring
organic Top 10 search results (SERPs) will greatly determine the
profitability of your online product or company.

5. Affiliate Marketing

One of the least understood, yet one of the most profitable
forms of Internet marketing is affiliate marketing. An online
marketer can join any affiliate program and promote its products
or services on the Internet. You market the products, find
customers for the company and receive a cut or commission
for each sale you make from your marketing efforts. These
commissions can run anywhere from 2% to over 50%. One affiliate
click can earn you anywhere from a few cents to several
hundreds of dollars.

Major third party affiliate programs or companies such as
Commission Junction, LinkShare, Amazon, Shareasale…
acts as a brokerage or go-between representing thousands of
Top Brand companies such as Sony, Apple, Dell… to online
affiliate marketers. Marketers can join a program such as
Commission Junction or LinkShare and be able to promote and
market hundred of top quality products or services online. They
can consolidate their affiliate marketing through these
third party programs.

Perhaps the most common business model for the majority
of online marketers is the last example, or a combination
of advertising and affiliate sales. Many work-from-home
professionals have adopted this business model. They have
created site or sites on the topic that interests them and
of which they have or have gained some expert knowledge.

Once these sites become established and gathering a large
amount of targeted web traffic each day, making a nice income
can only be a matter of putting the Google AdSense code on
their pages and placing a few appropriate affiliate
links on their sites.

The more traffic these marketers deliver to their sites,
the more income they earn. The more unique content they create,
the more income they earn. The more web sites they design,
the more income they earn.

What many people outside of the web marketing field fail
to realize, the Internet is a 24/7/365 business. The Internet
is always on and working for you. It is automatically producing
income for you 24 hours of the day, while you’re sleeping, while
you’re enjoying a nice meal with friends, or even while you’re
on vacation.

Internet marketing can provide you with a lifestyle that is totally
liberating — you can live and work anywhere in the world. You can
be your own boss, set your own hours and work from the comfort
of your own home. Plus your whole online Internet business can be
automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to
suit your own work habits. Internet marketing is scalable, once
you have learned how to make your first dollar, it is only
a simple matter of repeating and scaling up what you did to
earn that dollar. Computers and the Internet makes it just as
easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn
more and more respect. It will become a well recognized profession
that many will aspire to and follow as a life long career. Mainly because
Internet marketing will give you the freedom rarely seen in any other

It offers you mobility, a high standard of living, and a working
environment that can’t be beat. It gives you the freedom to follow
your own interests and hobbies; all the while turning those interests
into viable revenue streams that supports the lifestyle of your
own choosing. When it is all said and done, earning a living just
doesn’t get any better than this.


Why Most Aren’t Successful in Network Marketing

Network marketing, or multi-level marketing has created some of the greatest cornerstones of accomplishments for many ambitious and motivated entrepreneurs. Sad to say for most many who engage in this lucrative industry don’t share in that similar experience. Success in network marketing is highly achievable, but most fail in the beginning. Through my own personal successes and endeavors I can only speak for myself when I say that network marketing isn’t for the faintest of hearts and neither is operating your own business. You’ll have to do WHATEVER it takes to get your business successful, bottom line. That means doing WHATEVER IT TAKES and most people just aren’t willing to go that far.

Here are the Main Reasons why Success in Network Marketing is tough for most:

Trying to find a Get Rich Quick Solution

We should know by now that there are no fast ways to make money. Success in network marketing isn’t quick. If you’re even considering a fast way of making money than you’re not in the right business and network marketing definitely isn’t for you. If you build yourself a network and enhance sales in your particular industry you can make money on a residual basis but it’s a gradual process that takes time. If your good with people and are savvy at finding solutions you can achieve success a lot faster than others. Working hard is just all a part of owning your own business and the cycle of life, ever since the cave man eras.

Laziness and Lack of Motivation

The majority of society is lazy. Achieving success in network marketing shouldn’t be your primary focus until you’ve dealt with this issue. Let’s face it, we all know it and some of us suffer from it even till this day. We love to sleep in, eat and watch TV, drink all day, and you name the rest. Living an easygoing life can create this lifestyle trend (it really does) and if one doesn’t face challenges one can’t grow. If you’re already comfortable with your current position in life, than there’s really no motivation pushing you forward. Achieving success in network marketing is all about overcoming new challenges and developing yourself internally as a person. You have to find something that drives you a lot more passionately than finding a simple solution to your short term problem otherwise it’ll be harder for you to overcome future challenges in the eyes of adversity.

Taking no Action

Analyzing and processing is what we do all day. But how many of us actually turn our minds off(notice I didn’t say brains) and just truly live for the moment? You’d be surprised how much you can literally do when you’re “not thinking”. The reason why most of the 98% isn’t achieving success in network marketing or any other part of their lives is because they lack action and suffer from procrastination. Putting it off and not setting it as a priority sends a subconscious message back to your brain that says this isn’t important enough for me to work at. If this was life or death than your mindset would completely change and that is exactly how you should feel about your new business or network marketing opportunity.

High Priced Products/Service with Little Value

You have to have something of value to offer to the public this is a given. Many people find themselves jumping too quickly into a new business venture and finding out later it wasn’t worth it for them. Part of the problem with this is there’s almost never any research done on the yearly sale earnings of the business their engaging in nor is there any concrete research done on the company’s targeted market and their history. How does anyone expect to achieve success in network marketing without understanding the growth of a company through their numbers. What they should have done is researched more on the company such as finding reviews or comments from other individuals who’ve tried or used their targeted company’s products/services. Hearing what other independent business owners have to say about their own experiences makes a huge difference by granting you more information so you can make a sound decision.

Poor Leadership

There are sponsors and leaderships within all organizations that have poor leadership not just multi-level marketing corporations. What you have to realize for yourself is whether or not you feel comfortable being led by the person who introduced you to the program. The main reason for widespread success in network marketing is because of effective leadership all around. Understanding effective leadership is more than just the sweet talk. Knowledge, empathy, guidance, and support is what you should be looking for in all leaders you choose to follow and learn from. If a leader is lacking in one or more of these qualities than their not a good leader, simply because they lack the ability to relate to someone who’s just starting off as a newcomer.

Overly Exaggerated

There are some network marketing companies out there that take their marketing a little overboard. By overboard I mean rambling on about all the benefits of something worth nothing. Creating a false sense of success in network marketing and making it sound easy is one of the most common ploys of exaggeration. This is something that can be easily seen from the outside perspectives of a consumer, however for those looking for an independent business opportunity these overly exaggerated companies can blind us because of our greed and gullibility. Researching and doing your due diligence on any company should be a primary focus for any new independent business owner.

Preying on the Desperate

Many people fall victim to the same kinds of company’s who falsely promise a quick way to get rich. For those who need money, they are easily blinded by those promises and this is how most people end up with a bad taste for network marketing. Success in network marketing is achievable but there is never a quick way to get rich. If you’re offered an opportunity to earn yourself additional income that’s a different story, but many network marketing companies are disregarded simply because of the unethical actions of a few. As people we can’t let the rotten apples taint all of the good and judge those for it. Do your due diligence and research information about others who’ve joined your prospected company. This a good way to differentiate whether or not this is a real opportunity or just another get rich scheme.

Never Hear from your Sponsor

Besides being one of the most annoying things ever, this action can prevent true success in network marketing simply because of poor communication skills. There are many individuals associated in this industry that are great at signing people up for their products or as their own associates. On the other hand one of the most overlooked actions of many independent business owners is the ability to follow up. Helping other individuals take ahold of a new business opportunity is great, however forgetting about those you already helped isn’t.. This sends mixed signals to a new network marketer and it’s why most who start with a network marketing company for their first time never progress in their new business. A new independent business owner needs someone to show them the basic fundamentals of the game without any guidance or support, success will seem unattainable and for some they’ll just give up.